Black Eyed Peas – Rock That Body (Music Video Review)
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The videos for the Black Eyed Peas tracks “Imma Be” and “Rock That Body” need to be watched together as the band intended them to be to fully understand them, as if they are watched separately viewers will leave scratching their heads and wondering if will.i.am’s brain was damaged when CNN interviewed him as a hologram on election night in 2008.
The videos seem to be the brainchild of a 12-year-old boy — lots of robots, giant sonic-boom guns, and motorcycles. The beginning of the long-form version of the video shows the Peas talking about the future of music. Will.i.am explains to the rest of the group that he has created a device that will generate music for you. Just type the lyrics into the machine, and it does the rest; think auto-tune but without the need for T-Pain. Fergie gets pissed and tells him “We’re not robots.”
Will responds by saying, “You can’t say ‘futuristic’ and then be afraid of the future.”
Fergie leaves, jumps on her BMW motorcycle (one of several BMW sponsorships in the video) and takes off. Fergie then wakes up in the desert, laying on the ground a few feet away from her bike wearing metallic armor over tight black spandex. The song starts up and Fergie starts to sing the first verse of “Imma Be” while walking down the road.
After the first verse, Fergie meets up with will.i.am in a tavern — sponsored by Tuborg beer. The two then realize that a gigantic black robot is following them. They jump in a hovercraft and speed off to meet up with the other Peas — in a junkyard. The club portion of the song starts and at this point robots emerge from the trash. A dance number led by a gigantic white robot, with MJ-like moves, ensues. The Peas, followed by the dancing robots, continue to march down the desert-lined road until they teleport into a city.
End of “Imma Be.”
The viewer at this point, especially if they have only seen “Imma Be” without the prologue will be thoroughly confused. It seems like the Peas are just fine with pretending to be robots and dancing in the desert.
A video doesn’t have to make big statements, but it seems like the only thought anyone had when making this portion of the video was, “Robots are cool. Dancing is cool too. Let’s put them together.”
“Rock That Body” starts with the Black Eyed Peas now in a city holding gigantic machine guns — rumored to be spray painted Nerf guns. The sample for Rob Base and DJ E-Z Rock’s 1988 classic “It Takes Two” kicks in, and the Peas realize that everyone in the city is stuck on a loop and can’t move.
Our heroes take out their guns, and shoot the people on loop. The gun shoots out sonic booms that make the city dwellers start to dance. Get it? The Peas are using the guns for a metaphor, telling the audience that their beats make the world dance. Either that, or the Peas will shoot you if you don’t dance to their music.
The group continues to walk through the streets breaking the chains off of everyone in the city until the giant black robot steals Fergie and flies off with her. The ever-cool will.i.am jumps on the white robot and flies after her.
At this point you may be rooting for the black robot to destroy Fergie, as her helium-induced auto-tune singing on this section of the video is terrible. It is so high pitched and annoying that you will pray for the robot to be one of the flesh eating ones from War of the Worlds.
Will, and the “good” robot, catch up with “evil” robot and Fergie. A dance contest ensues between the two robots; think You Got Served meets Transformers.
The black robot runs out of juice, and the heroes have saved the day. Well, no one really knows what was so evil about the black robot, but they defeat it anyway.
The video then ends with the Peas meeting up with a barely conscious Fergie, who is revealed to have been in a motorcycle accident. She then tells the group, “I have a great idea for a video.”
…No, it’s not great. That’s the reason you had to blame the whole concept on a concussion. No story that ends by claiming it was just a dream, or it all happened inside the mind of an autistic child, will ever be great. It’s lazy writing, and is used to tell the audience that they just wanted to pretend they were robots.
The music is indeed catchy and perfect for working up a sweat in the club; the videos are just too weird and “futuristic” to really be any good — unless you have suffered from brain damage and just really like shiny things.
Posted on 04/11/10
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Back To Blog - Tags: Black Eyed Peas, fergie, Music Video, Review, So-So, Will.I.Am
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