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One of the main people who had a problem was Jamaica’s minister of tourism, Edmund Bartlett, said that Drake along with other rappers who have, and plan on showing the islands bad side of it’s culture, should think first and consider how it makes the people feel. Bartlett was quoted saying, “We just have to say that care has to be taken by all, including our creative artists, in portraying images of our destination and people. Gun culture, while not unique to Jamaica, is not enhancing [the island's image].”


Kingston native Mavado is also being criticized for his role in the music video, but is being thoroughly defended, with the point that whether Mavado accepted the part or not, another Jamaican actor would have went for it. In the video Drake is being chased down after falling in love with a crime lord’s (Mavado) woman. The video features drugs, guns, and violence, with an end scene that leaves Drake’s life in the hands of his new love. All rappers portray violence in some of their videos, and this isn’t the first time Jamaica’s violent part of its culture has been used in a music video, or a movie for that matter. It may be bad for tourism, but you can’t hide facts.
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