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Queen of the web, Lady Gaga is on top with video views online topping out at over one billion. Visible Measures, a video analytics company curates a list of videos called the “100 Million Club.” Members of the club include all web videos with over 100 million views. Lady Gaga is longtime royalty in the club, but now she’s reached new heights.
Between “Poker Face,” 374,606, 128 views and counting, “Just Dance,” 272, 941, 674 views and counting, and “Bad Romance,” 360, 020, 327 views and counting, Gaga has surpassed one billion views.
According to CNN’s report, she has some close competition with The Twilight Saga at 980 million and Soulja Boy at 860 million. So what causes 25% of Vevo visitors and countless scores of YouTube users to gawk at Gaga? Spectacle? People do love to see a train wreck? Or perhaps it is something that mainstream viewers feel is edgy and something a bit taboo. Either or both, the Gaga sensation is for real.
Unavoidable. You can’t have existed in society for the past year and not have heard or seen Lady Gaga. Like it or not, her presence is as flashy and bold as her stage presence. Fans of the long music video format have reason to give Gaga acclaim for her successful long videos, including her latest collaboration with Beyonce, in her “Telephone” music video. Throw in scant clothing, lesbian jail keepers and overall sexual in your face attitude, and you’ve got the latest video America’s children have been watching, eyes glazed over. Eye candy for the latest eye popping pop star junkie, Lady Gaga is likely having a bad romance all over your neighbor’s computer screen as you read this.
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