Roscoe Dash – All The Way Turnt Up ft. Soulja Boy (Music Video Review)

A new video release from Roscoe Dash, featuring Soulja Boy, will force viewers to rush to the medicine cabinet to start ingesting Aspirin by the handful. If the nauseating camerawork doesn’t get you, the non-stop flashing yellow lights surely will put you into an epileptic seizure. And when it’s all over your migraine is just about to begin as the repetitive lyrics to the new single “All the Way Turnt Up” will be stuck in your head for the rest of the day. And yes, that is the correct spelling for “Turnt.”

Apparently Soulja Boy has signed an endorsement deal with UrbanDictionary.com, since nearly every song he has any involvement in forces the listener to head straight for the alternative glossary of naughty words. He started this trend with his hit “Crank Dat,” which featured the phrase “Superman that hoe.” Millions of suburban white Moms were shocked to learn the actual meaning, but not before trying the new “dance all the kids were doing” at the summer block party.

Soulja Boy’s protégé continues this tradition with “All the Way Turnt Up.” According to UrbanDictionary.com, “‘Turnt Up’ is the act of getting drunk and high to thee highest degree.” Once again, Atlanta-based Get Money Entertainment is creating some great role models.

But Roscoe Dash, real name Jeffrey Johnson Jr., tells MTV News that he is not afraid to be different. “The definition of ‘All the Way Turnt Up’ is the new age crunk — a 2010 crunk. I’m not afraid to be different, or do things other people would be afraid to do or do different because they’re afraid of what somebody else might say. I don’t have that thought process.”

Or, maybe no thought process at all.

One may think this while watching the video. Although 90-percent of the video is just Dash and Soulja Boy repeating the same lyrics over and over again in some sort of factory — a factory that builds yellow strobe lights — the heart of the video are the two short stories about a depressed basketball team and a struggling skateboarder.

Although the plot-holes are numerous, the basketball team seems to be depressed during halftime as they sit dejected in the locker room. The skater is struggling as the video shows him eating concrete during a failed ollie from a set of stairs.

All of a sudden, the team captain starts to give an uplifting pep talk. He mostly likely tells them, “Lets show them how we can turnt it up fellas!” The whole team starts to rally around the battling cry of Dash’s, “All the Way Turnt Up.”

The scene quickly shifts to the stressed skater, who is now wearing a pair of oversized headphones. He starts to nod his head as he is reminded to “turnt” it up. He grabs his board and does a massive ollie over the set of stairs.

Although subtle, Roscoe Dash infuses his video with the type of motivation that could be found in most popular athletic leadership books. When you are struggling; when you are at your lowest; when you think that you are beaten and victory seems out of reach, make sure to get really drunk and really high and no one can stop you.

Posted on 03/3/10. Back To Blog - Tags: Flopped, Funny, Music Video, Review, Roscoe Dash, Soulja Boy

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