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Soulja Boy broke into the game with his self-produced megahit “Crank That,” and won over some critics by being a one-man writing, rapping, producing show at the young age of 16. But just because a teen has the technology to record his own music — which almost every single teenager in the nation now has — doesn’t necessarily mean the music is any good. In fact, the music that Soulja Boy has created is pure horseshit. Not horseshit mixed with hay or some sort of vitamin concoction. The music is 100% pure horseshit.
And the horseshit continues with his newest single “Pretty Boy Swag.” The four-minute-long song and accompanying video seems like an eeeeettttttteeeeeerrrrrrrrrrnnnnniiiiiiiiitttttttttttyyyyyyyyyyyyyy, as Soulja Boy raps his way through clichéd verses of asthmatic drivel. Please, someone get Soulja Boy an inhaler, as the entire song is filled with quick lyrical pauses that seem like the teen is hyperventilating.

The entire video is just Soulja Boy surrounded by hot women in a lavish mansion. The girls wear small bikinis and tight pieces of lingerie as they swim, take showers, feed Soulja Boy grapes and take advantage of his waning celebrity.
The video serves to show the viewer how much money Soulja Boy has, and basically rubs it in the face of every single person who thought “Crank That” was horseshit. People have made more money than Soulja Boy with less work, but not many have. And this is where Soulja Boy wins, for now.
“This right here is my swag
All the girls are on me, damn
Everybody pay attention
This right here is my pretty boy swag
Pretty boy swag
Pretty boy swag
Pretty boy swag
Pretty boy swag
(point when we stopped listening)Blah boy swag
Blah Blah swag
Swag swag swag
Girls on my dick when I pretty boy swag.”

Even though the video serves to show off his Bentley, gigantic mansion and numerous pieces of jewelry, there is a bit of sadness to know that Soulja Boy has hit a plateau and will eventually land on the pages of TMZ announcing that he is bankrupt. It’s not a hypothetical. It’s a fact.
For every Madonna, Michael Jackson, and Prince, there are hundreds of MC Hammers, Vanilla Ices and Baha Men. Soulja Boy may not necessarily be a “one hit wonder,” but his style of “music” will not be able to stay popular for more than a few years. Soulja Boy makes music more suitable for ringtones than for radio, and now that most cell phone owners can create their ringtones there is no longer a need for Soulja Boy.

So here lies an important celebrity lifestyle question. There is no doubt that Soulja Boy has made a ton of money. Celebrities who have made great wealth for just one song, film, book, lawsuit, etc. now have a choice to make. A) Save this money and live a rich lifestyle in a modest mansion, drive a nice Lexus, and fly first class, or B) spend as much money as they can on Saddam Hussein-like palaces, Bentley’s with diamond-encrusted rims, and private jets fueled by Cristal?
It’s a question that will never have one true answer. Live a lifetime of luxury, or live like a King for just a few years? Soulja Boy seems to have picked option B, and who can blame him? Only time will tell on what type of true impact Soulja Boy will have. Most likely, the impact will be similar to the impact of horseshit during a parade. It quickly hits the ground and affects every single person who sees and smells it. Seconds later it’s scooped up by a janitor with a shovel in order to make room for the real stars — the old guys with the weird hats who ride on motorcycles.
Music video by Soulja Boy Tell’em performing Pretty Boy Swag. (C) 2010 ColliPark Music/Interscope Records
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